Seriously Agile Media has partnered with renowned composer Adrian David (ADE Studios) to elevate Pakistani music and creative talent on the global stage, including collaborations connected to Hollywood and the Recording Academy.
As part of the collaboration, Shabir Mustehsan joins ADE Studios as Business Executive, leading global partnerships, artist development, and media strategy. Mustehsan said, “We are looking to bring global collaborations that inspire Pakistani artists to dream bigger.” The announcement took place at the 10th HUM Awards in Houston, where Adrian David and Anika Zulfiqar were both nominees. Adrian David, known for OSTs like Fairy Tale and Aye Ishq e Junoon, has composed for Hum TV, ARY Digital, and Green TV, and collaborated with top South Asian, Hollywood, and Recording Academy affiliated artists including Farhan Saeed, Sibtain Khalid, Ahmed Jahanzeb, Mujeeb Mustafa, Quratulain Balouch, Mika Singh, and Jonita Gandhi. Together, Seriously Agile Media and ADE Studios are shaping a new era of creativity, collaboration, and global recognition for Pakistani talent.
Career Summary, Shabir Mustehsan
Mustehsan is a global media and strategy executive dedicated to empowering South Asian artists and creative professionals to reach international audiences. As the founder of Seriously Agile Media, he has built bridges between Pakistan’s entertainment industry and the global creative landscape through artist management, brand partnerships, and cross-border collaborations.
Over the past decade, Shabir has led initiatives that connect music, media, and business. His work focuses on guiding artists, composers, and producers through the landscape of international representation, helping them expand their reach while staying true to their creative identity. He has been featured in multiple news outlets for his efforts in promoting Pakistani talent and forming global partnerships that highlight the region’s musical and creative excellence.
Shabir currently leads global partnerships and brand development with Adrian David (ADE Studios), a renowned composer known for hit Pakistani TV soundtracks such as Fairy Tale, Aye Ishq e Junoon, and Qarz e Jaan. Through this collaboration, he has driven international campaigns connecting ADE Studios with Hollywood and Recording Academy–affiliated artists. His leadership extends beyond business strategy into creative development, media outreach, artist selection, and red carpet representation. This partnership was highlighted at the 10th HUM Awards in Houston, where Adrian David and host Anika Zulfiqar were both nominees.
In parallel, Shabir has played an important role in shaping the careers of other South Asian composers and producers, including Sami Khan. He led contract negotiations for both Adrian and Sami with major television production houses, ensuring their music reached wide audiences across Pakistan’s leading networks. His collaborative approach and PR strategy contributed to both of their songs being nominated at the 10th HUM Awards, selected from a competitive field of more than fifty original soundtracks.
Beyond individual achievements, Shabir’s vision focuses on long-term industry growth. Through Seriously Agile Media, he continues to redefine how South Asian talent approaches international exposure by combining management, storytelling, and creative strategy. His mission goes beyond visibility to create sustainable success for artists entering global markets.
Shabir’s career also bridges the creative and corporate worlds. With a background in program management and media strategy, he combines structure with storytelling to ensure that every collaboration leads to measurable growth and cultural impact. Whether mentoring emerging artists, negotiating partnerships, or leading media campaigns, his work reflects a deep belief in the power of collaboration, authenticity, and cultural exchange.
Under his leadership, Seriously Agile Media has evolved into a recognized platform for promoting Pakistani music, film, and influencer talent internationally. From cross-cultural productions to brand strategy and media visibility, Shabir continues to amplify voices that deserve global recognition.
Today, his focus remains on creating meaningful opportunities for musicians and creators who represent the richness and diversity of South Asian sound. Through strategic partnerships, storytelling, and creative innovation, Shabir Mustehsan continues to champion the next generation of artists, helping them share their art with the world and shaping a global space for South Asian music.
Seriously Agile Media | AI Journalism. Culture Strategy. Music Influence.
Global | 📰 Public Insight & AI Journalism | 🎧 South Asian Influence & Artist Strategy | 🧠 Founder-Led Media
Seriously Agile Media is a hybrid platform at the intersection of AI journalism, cultural storytelling, and creator strategy. Founded by Shabir Mustehsan, a Pakistani-American musician, strategist, and AI-curious creator, the platform exists to tell stories that matter before the spotlight hits.
📰 AI Journalism & Global Insight
We explore how artificial intelligence is reshaping power, work, and identity—from public sector innovation to platform ethics. Our original interviews, transcripts, and series help demystify AI’s role in society.
🎙️ Founder Voice & Strategic Media
Shabir Mustehsan brings 10+ years of experience across Artificial Intelligence, media, and music to this work—championing a new kind of artist: one who leads with clarity, collaborates with intention, and rises with purpose.
🎧 South Asian Music & Influence Vertical
From pitch coaching to cross-cultural branding, we support musicians navigating the future of the industry — with tools for connection, cultural capital, and visibility.
🧠 AI-Curious to AI-Strategic™
Our frameworks and premium content help creators, founders, and policy leaders move from curiosity to credibility in the AI age.
✨ Featured by Startup Pakistan for shaping the future of music and media with emerging tech.
At Seriously Agile Media, we believe influence starts before fame — and clarity beats chaos, every time.
Shabir Mustehsan is a Pakistani American musician, strategist, and AI-curious creator with over 30,000 followers on Instagram. He has a decade of experience across performance, production, and media. As the founder of Seriously Agile Media, Shabir champions a new kind of artist — one who leads with intention, connects early, and collaborates with clarity. Recognized by Startup Pakistan for his trailblazing work at the intersection of music, media, and emerging tech, Shabir Mustehsan continues to inspire a new generation of South Asian artists. As the founder of Seriously Agile Media, his mission is rooted in connection, collaboration, and building cultural capital before the spotlight ever hits. Whether through AI strategy or grassroots advocacy, Shabir is helping artists rise with clarity — not chaos.
His vision is rooted in four pillars:
Connections, Collaborations, Content, and finding the influence you’ll need tomorrow — before the world knows your name today.
Shabir works at the intersection of culture and innovation, helping independent artists in South Asia and the diaspora build not just a brand, but a blueprint — one that turns exposure into equity, and talent into a platform.
Fueled by his passion for AI and the creator economy, he believes technology should amplify truth — not override it. Through Seriously Agile Media, he’s helping creators tell better stories, make smarter moves, and stay independent without staying invisible.
“I’m here to help artists get clear, get connected, and grow before the world’s watching.”
We’re changing that — one artist at a time.
The South Asian diaspora has long contributed to global music — from Bollywood soundtracks echoing in London clubs to Pakistani qawwali influencing Western orchestras. Yet, despite this creative power, many Asian artists remain disconnected from the mainstream platforms that elevate voices world wide
At Seriously Agile Media & PR, our mission is clear: to bridge this gap. We are building a space where South Asian musicians — whether independent rappers in Karachi, folk fusion bands in Toronto, or electronic producers in Kuala Lumpur — can connect with industry leaders, including the Recording Academy.
Our platform is not just media. It’s a movement. One that uses AI, cross-cultural strategy, and digital visibility to elevate unheard talent.
“Music is the global heart beat of the world and you can’t chart globally if your story isn’t told globally.” – Shabir Mustehsan, Founder Seriously Agile Media
🌍 Shabir Mustehsan & Miss Universe Pakistan at TIME100 Summit
At the TIME100 Summit in New York City, Shabir Mustehsan of Seriously Agile Media and Miss Universe Pakistan, Noor Xarmina, proudly represented South Asia on one of the world’s most prestigious stages. In a room of global visionaries, CEOs, and media icons — only two South Asians were present: and they were both there with purpose.
This moment followed Shabir’s recent feature in Startup Pakistan, one of the region’s largest entrepreneurial platforms with 5M+ followers, where he was recognized for reimagining how artists and creatives from South Asia can rise through innovation, strategy, and visibility.
At TIME100, Noor broke stereotypes as a venture capitalist and London Business School graduate, while Shabir used the opportunity to elevate South Asian voices in media, AI, and global leadership spaces.
“There’s no lack of talent in South Asia,” said Mustehsan. “But we are still underrepresented in global spaces — across media, tech, and leadership. We came here to change that.”
“Women are rising from the most unexpected places,” Noor added. “And we’re here to remind the world to keep watching.”
Together, they connected with TIME editors, Forbes and Fortune executives, and cultural icons like Ryan Reynolds, Meghan Markle, and Nikki Glaser, marking a new chapter in how South Asians take up space in global storytelling — not as tokens, but as leaders.
In the Media
📣 Shabir Mustehsan Featured by Startup Pakistan
Recognized for empowering South Asian artists through innovation and leadership by Startup Pakistan, a top media platform with over 5 million followers across LinkedIn, X, YouTube, Facebook, and Instagram.
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🤝 Building Meaningful Connections
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🧠 South Asian Branding
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